Earthbound understands our commitment to creativity and to offering emotionally relevant licensed products to our consumers and has a unique and creative approach that closely aligns with our needs. “We are a creative company at heart, crafting emotional products that people love from a brand they trust. With Earthbound at its side, Hallmark will continue to find ways to expand into new categories while helping consumers celebrate their relationships and share meaningful moments.
In a digital age where people are tethered to the internet or social media platforms, Hallmark fulfills the need for more authentic, meaningful connections to friends, family and loved ones. Hallmark will be expanding these licensed product offerings by tapping into the industry experience and creative expertise of Earthbound Brands.Įarthbound has been chosen to helm Hallmark’s expansion into a wide range of categories, including celebrations, seasonal décor, publishing, toys and games, experiential and much more. Hallmark also owns Crayola, the leader in children’s creative expression products.įor the last 10+ years, Hallmark has successfully licensed its brand into new product categories by utilizing the brand’s strong equity and vast portfolio of creative assets and character properties to create differentiated products globally. The company also operates Hallmark Media, an entertainment business which includes Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, and Hallmark Movies Now, a streaming app. In addition to greeting cards, Hallmark produces ornaments, gift wrap, and a range of home décor and gift products. Hall, Hallmark’s businesses employ approximately 20,000 people worldwide and generate revenues of approximately $3.8 billion. EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMSĮarthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful moments.įounded in 1910 by teenage entrepreneur J.C.
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